Video

What is video advertising?

Video advertising can be broadly defined. Video ads encompass online display advertisements that have video within them, but primarily when we use the term video ads we are referring to advertising that occurs before, during and after a video stream on the internet. Video ads are not just limited to YouTube.

As dollars shift from traditional television, digital video placements allow you to reach users at effective CPMs while still getting the measurement capabilities of digital. From YouTube skippable pre-roll to premium publishers like Hulu to programmatic video on connected TV’s, the ability to reach users at scale in a premium environment is available to advertisers like never before. And as more of the population cuts the cord, these placements are the best way to reach them and remain top of mind.

When does is make sense to run video ads?

Video ads are often a compliment to social media campaigns. Running on video platforms can allow for expanded reach with additional targeting options not always available on other channels.  Also, there are sequential and retargeting opportunities that make video a first step in the consumer journey. Many times retargeting audiences can be made from people who have viewed your brand videos which shows their intent and their familiarity with the brand.

Video is an incredibly powerful tool to reach new audiences but it takes a strategic approach to maximize the impact of this channel. Contact us to see what video advertising could do for your brand.