Audio Streaming

77% of Americans are now streaming music regularly, while 37% are listening to podcasts monthly.  These trends only continue to rise meaning streaming audio media is a channel with massive scale.  

Are audio ads effective?

There are a few reasons that audio ads can be so effective. Firstly with the multitude of niche podcasts growing every day, reaching a qualified and captive audience is easier than ever before. On platforms like Pandora and Spotify there are so many engaging ad types you can build your campaign around using audio, visuals and even video.

Where can you place audio ads?

Streaming Platforms - Spotify/Pandora/iHeart Radio are the three main players in the streaming audio space and each provide enough scale and capabilities to hit your target market.  The traditional format of :15-30 ads makes the transition from traditional radio to digital very seamless.

How can I get audio ads made?

In many cases the streaming platform will record all assets for you to relieve that burden, if necessary.  Streaming audio is a strong brand messaging play that can help round out a media plan.

Podcasts can help hit a loyal niche

Podcasting has become a new form of influencer marketing in a lot of ways.  Live reads allows you to attach your brand to a popular host and inject their voice and experience into your brand.  Podcast listeners are often loyal to their shows and a host being a brand advocate in a live read can help lift a brands profile and sales.  Investments in this format are typically needed for at least 2-3 months to see a lift, but the medium is on the rise and a great way to expand reach.

DNW digital knows the strategies to get audio campaigns in place and ensure that they bring value to the brand. Contact us to evaluate your marketing strategy and see if audio campaigns are the next step.