Paid Social
Social media is the lifeblood of digital media campaigns and with the variety of platforms available, its important to create a strong social strategy to make sure you are spending the budget wisely. This is where DNW comes in.
We have deep experience in B2C, B2B, eComm and more going beyond an impression and a click, but making sure that the budget invested is driving business results. We can make sure you are in the right objectives on the right platforms whether it be Meta, LinkedIn, TikTok, Snapchat or Snapchat, we have run it before and can help run the most efficient campaigns possible.
Pivot and its e-bike partner Shimano teamed up to promote the Shuttle and drive users towards a retail experience
How it went
The two month campaign drove over 86k clicks to the site
We had a 9.7% conversion rate of driving users to a Find a Dealer page
The paid social CTR was 2.1%, 68% more efficient than the previous campaign
Drive evergreen paid social through Meta to Amazon, the top e-Commerce platform for the brand.
The results
Drove consistent Traffic to Amazon for both the Probiotic and Zero lines with a combined spend just under $67K resulting in 132.6K clicks to the Amazon store front at an average CPC of $0.51.
Continuous presence in market and creative and audience testing/optimizations led to CTR improvements for both product lines YoY.
The Probiotic campaigns increased from 0.87% to 2.26% YoY.
The Humm Zero campaigns increased from 1.14% to 1.78% YoY.