Co-Marketing Campaign - Shuttle

The e-bike industry has grown tremendously in the past 5 years, with projections showing continued growth in the near future. Not only is the growth being seen with road cycles, but mountain bikes as well. 

Pivot Cycles and its drive unit manufacturer Shimano teamed up to co-brand the second generation of the Shuttle e-mountain bike. Both Shimano and Pivot have seen success running their own digital media campaigns, increasing awareness and driving users to a dealer, but combining marketing efforts allowed for increased budgets in market, working together to highlight the Sleek, lightweight, and efficient e-bike. 

Not only did the campaign shatter previous campaign benchmarks, it provided a jumping off point for future co-marketing campaigns by the two brands.