Paid Search
The Google platform continues to lead most brands budget allocation due to the strong nature of paid search and what it can deliver post click. With the addition of new automation/AI driven tools like Performance Max (PMAX) you can scale your online traffic and sales.
General Admission Tickets
From the week ending on 9/3/23 to the week ending on 10/15/23, the % of GA tickets issued online averaged 22%
From the week ending 10/22/23 to the week ending 12/3/23 the % of GA tickets issued online averaged 31%
That is a change in % of GA tickets issued online of 41%
Membership Sales
From the week ending on 9/3/23 to the week ending on 10/15/23, the % of memberships sold online averaged 55%
From the week ending 10/22/23 to the week ending 12/3/23 the % of memberships sold online averaged 76%
That is a change in % of memberships sold online of +38%
In 2023 we spent 12% less than the previous year, whiling gaining efficiencies from our CTR down to our conversions. As a result of our continued optimization across our evergreen search campaigns we saw the following:
24% decrease in our CPA
16% increase in conversions