Reporting and Analytics

Reporting

No two campaigns are the same, so why should all reporting look the same? We believe each client should be in-tune with whats going on with their campaigns and that is why we create custom dashboards that provide like looks at what is happening on the campaigns.  

Each report is customized along the way as we use TapClicks reporting which allows for customization to make sure all stakeholders have what they need to make decisions from the data.

Google Analytics (GA4)

We dont stop with just what happens on a media channel, we are looking at the post click experience holistically. A big part of that is understanding the bigger picture, and that is where GA4 comes in. We look at not only how the media is helping drive conversions, we look at other channels as well because there are benefits to media to both direct and organic channels as well.  On Humm Kombucha we saw that when our “Brand” campaigns ran not only did our paid search perform better, we also saw lifts in organic and direct traffic to the site. With nearly no SEO support, we saw a 31% growth in organic traffic YoY attributed to digital media support.

Pixels

No one will ever claim that pixels are fun, but as we know its all necessary to the tracking process. We take this off your plate by getting access to your Google Tag Manager, and placing pixels to make sure the campaigns are tracking properly.  We test and monitor and update as needed.  We also layout the best places to track to ensure we tell the complete story.