The Media Reset

The Media Reset gives a small in-house marketing team a senior media partner for 2–4 months. DNW audits your digital media, builds a plan your team can run, then works alongside you as a sounding board until it sticks.

Most small marketing teams are their media work without a senior media person to check it. One marketer runs LinkedIn, Google, the website, the CRM and the reporting, often while also writing content and planning events. The work gets done, but there's rarely time to step back and ask whether it's set up right, or anyone to ask.

That's the gap The Media Reset fills. We're not here to take the work away or bolt on a full-service retainer. We're here to make your team sharper: find what's wasting budget, fix what's broken, and give you an experienced second opinion every week while you build the habits to run it yourself.

How it Works

One month to audit and plan, then 1–3 months as your sounding board.

What We Audit

• Account access and ownership

• In-platform ad campaign buildout

• Paid search account structure and keywords

• Campaign measurement

• Reporting and KPIs

• Budget and channel mix

• Audiences/targeting

• Creative (form factors, volume of assets, creative direction)

• Landing pages and conversion events

• Internal team process and QA