Native

What is native advertising?

Native advertising is a type of advertising that matches the form and function of the platform upon which it appears. The embedded nature of these ads is what helps create a natural transition for the user from the source site to your experience.

How can native advertising be used effectively?

Native advertising has evolved from a new placement that helps take users to content into a channel that allows you to mix your social assets and display assets. Native advertising still is a strong placement for content marketing, but it can also be an extension to social ads where it drives better click through rates (CTRs) than display and cost per clicks (CPCs) on par with social campaigns.

DNW digital has experience placing effective native advertising campaigns for customers. Contact us to start using native ads in your marketing strategy.