Paid Search

Paid search is often the foundation of a digital campaign as brands try to capture intent and get customers to convert on their site.  On top of being a strong digital channel, its also extremely evergreen. Campaigns can often run all year with consistent budgets with little to no drop off in performance. There is not as great of need to refresh copy and creative, however they don’t just run on autopilot. Our agency monitors the performance and the market making adjustments to maintain or increase efficiencies even with evergreen campaigns.

Why should we invest in paid search?

Paid search is different from SEO (Search Engine Optimizations) because this is a paid placement on top of the organic results. Many times brands may ask if they have a high organic ranking what could be the value of taking a paid search placement? Paid search placements take up over 50% of the screen real estate on mobile often pushing organic results below the fold. Paid search can drive efficient, qualified customers at the moment they are ready to take action.

How do we get started?

Reach out to our team today so we can speak to you about your specific needs and see if paid search is a good option. Our team can get you up and running quickly by using search tools and auditing past work. We help establish a baseline of what's possible and make sure our approach drives the maximum amount of conversions with the proper level of efficiency based on your business goals and objectives.