Meta never fails to keep us on our toes. There is always a new update popping up, and sometimes you might think it just got rolled out when, in reality, it has actually been hiding in plain sight for months. Here are three things to keep an eye out for next time you’re in Ads Manager or scrolling on Instagram.

1. Reels Overlay Placements

If Advantage+ placements are turned on in your campaigns, it's likely some of your spend is going towards the “Ads on Facebook Reels” or “Ads on Instagram Reels” placements. Both of these can be found under the “In-stream ads for videos and reels” section of the placement breakdown at the ad group level. This placement is essentially a small display ad that shows up at the very bottom of a reel that your audience is watching organically. You or your client might be fine leaving this placement checked, but if you are looking for a more premium ad spot, like in-feed or stories, it might be best to uncheck these sneaky guys.

2. Sitelinks

You heard me right; we are talking about sitelinks on Meta, not just Google anymore. This new feature is rolling out for campaigns that use 'Website' as the conversion location in Traffic, Engagement, Leads, or Sales objectives. This will allow you to add additional landing page URLs to your ad, which will appear underneath your main CTA. This could be an awesome feature if your brand wants to highlight a key product in the hero image or video but also wants the audience to see other product lines or services that you offer.

3. Unskippable Video Ads

Sounds crazy, right? You may be one of the guinea pigs if you have seen this in the wild already, but Meta is testing a new ad format similar to YouTube’s approach that is an unskippable video in the feed. The ad break displays a countdown timer that stops the user from scrolling or consuming any other content until the video ad is complete. The future of this ad type is unknown as it’s just being tested but be on the lookout next time you’re doom scrolling.

3 New and Old (ish) Meta Updates